I am challenging PH digital media to be warriors for agriculture, not worriers of. I am taking the liberty of addressing online media directly, especially these selected Media Worriers:
(1) BusinessMirror,
(2) BusinessWorld,
(3) Manila Bulletin,
(4) Manila Times,
(5) Philippine Center for Investigative Journalism,
(6) Philippines Daily Inquirer,
(7) Philippine Star, and
(8) Rappler.
Warriors are braves; Worriers are cowards.
If they accept my media challenge, speaking for the Filipino people, for those Media Worriers to become Media Warriors, they must educate themselves on “The New Thinking for Agriculture” and its 8 paradigms:
(1) Modernization
(2) Industrialization
(3) Promotion Of Exports
(4) Consolidation Of Small- And Medium-Sized Farms
(5) Infrastructure Development
(6) Higher Budget & Investment
(7) Legislative Support
(8) Roadmap Development.
Warriors know what they are fighting for. I challenge you Media Worriers to know, understand, pronounce and promote the New Thinking For Agriculture along with its 8 paradigms.. Paradigms are “patterns” or “models” of thinking (American Heritage Dictionary). Thus, the combine harvester belongs in “Modernization” and warehousing in “Infrastructure Development.”
And now my radical proposal to create instead PH Media Warriors:
Compose a daily 2-page section on the paradigms as they gain, or regain, relevance to national agriculture.
You can design it the way you want it, but the stories must be on positive changes towards each paradigm being more fully achieved.
Once in place, the media section will serve as daily reminders what is being done to bring each paradigm truer to life:
(1) Agriculture Modernization
The stories feature the application of new and/or improved equipment, machineries, technologies or systems that ultimate increase and sustain net returns.
(2) Agriculture Industrialization
Farm products improved in time and with production now widespread. Such as cacao tablea and virgin coconut oil.
(3) Agriculture Exports
Good or bad news about farm-based exports such as banana and coconuts, what government agencies are doing about them.
(4) Agriculture Consolidation
Farmers agreeing to consolidate operations, not necessarily single ownership of the lands, resulting in economies of scale.
(5) Agriculture Infrastructure
Infrastructure includes roads, warehouses, common service facilities and processing centers.
(6) Agriculture Budget & Investment
A running account of national investments in agriculture in terms of budget and other expenditures.
(7) Agriculture Legislative Support
When the Secretary of Agriculture asks for additional budget for such and such purpose, this media section should support him. Support must be continuous.
(8) Agriculture Roadmap Development
All the while, a description of where PH Agriculture is now, in the form of a map of accomplishments, should be made available to the readers.
On Facebook share all Media Warrior articles; as PH is the social media capital of the world, you will find more Filipinos in Facebook than elsewhere.
With Media Warriors, even the most dense of Citizens, not to mention Congressmen and Senators, will begin to appreciate the importance of Agriculture and support it fully!@517
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